Grant Bucher
- Brand Strategy
- Brand Identity
- Content Strategy
- Photography
- Print Media
Truth • Accountability • Unity
Meet Grant Bucher, a dedicated local leader running for the U.S. Congress in Indiana's 3rd District. Grant sought the expertise of Reusser to craft a compelling brand image and launch his political campaign. Raised in the region, Grant possesses a deep-rooted commitment to the people of Northeast Indiana and effective local representation in the nation's capital. One resounding theme from Grant's vision is, "Empowering the people to exercise their voice through representation of a common man.”
Throughout our collaborative sessions, Grant consistently expressed his unwavering commitment to truth, accountability, and unity among all voters. Here's how Reusser played a pivotal role in helping Grant Bucher kickstart his campaign.
"As an outsider jumping headfirst into the world of politics with a mission to serve my northeast Indiana neighbors, choosing the right partnership for my design, marketing, and media launch was critical. The qualifications I needed for this endeavor were clear, yet hard to live up to: (1) Full-service (2) Responsive (3) Tasteful (4) Refining. I wanted an agency that would get to know me and my heart for serving others, and refine my message so it could be clearly understood by others. To meet all of these requirements, it became necessary to look beyond traditional political agencies. My wife recommended I reach out to Reusser, I did, and it has made all of the difference!"
Crafting a Strong Brand Strategy
Every personal brand journey begins with a robust brand strategy. As branding experts, our first step was to pinpoint Grant's core values and mission. We initiated the branding process with workshops and meetings, identifying key campaign message points. We worked closely with Grant to determine his primary audience, tailoring his messages to address their concerns and needs. A substantial part of this branding effort centered on clarifying how Grant could effectively communicate his points, fostering unity without compromising his personal principles.
We also identified the right platforms, both digital and print, to maximize engagement. Our team collaborated with Grant to align his campaign events and key dates with the necessary print materials that would bolster his message.
Building a Distinctive Brand
Launching a political campaign from the ground up can be a challenging task. Our initial objective was to create a visual identity that resonated with Grant's values. As is customary in brand development, comprehending the candidate's values, personality, and mission is essential for crafting a meaningful and pertinent brand image. We then established brand guidelines to ensure consistency and enhance visibility and readability, which are crucial in the realm of political branding. Grant also emphasized the importance of authenticity and relevance in his brand.
Through a combination of digital assets, print materials, and messaging, we elevated Grant Bucher's personal brand. The result is a brand that communicates cleanliness, contemporary appeal, and a strong connection to his personal message. We focused on three core elements in Grant's brand: his name, a harmonious color palette that signifies unity, and the recognition of District 3. These elements ensure that voters can effortlessly get to know Grant Bucher through both digital and print experiences.
“Building a political brand can be challenging. The brand should communicate political positioning and goals. It should also communicate personality and creativity. The new Grant Bucher brand accomplished everything we wanted to communicate in a way that supports Grant’s local, American roots while incorporating District 3.”
