This One’s for the Girls
Brides-to-be, photographers, mommy bloggers, and foodies all connect on Pinterest, a social media powerhouse for idea generation and planning. What once started out as a cute way to connect with friends and share recipes has transformed the way we plan meals, events, or trips. And though men are also Pinners, the content heavily leans toward women who make up 71% of the gender demographic.
Pinterest is knocking it out of the park when it comes to encouraging online and offline sales. A Millward Brown Study showed 87% of Pinners have purchased something they’ve seen on Pinterest, while 93% plan to do so. If Pinterest isn’t in your marketing strategy, maybe it should be.
71% of Pinterest users are women.
What This Means for Marketing
The same study indicated that 96% of active Pinners use Pinterest as their planning research. With that in mind, brands should use Pinterest as a tool to meet these planners where they’re at and aim to influence their purchasing decisions. While Pinterest can be a vanity platform seen as a personified extension of your brand, it’s also a great platform to reach your audience.
If you want to break into the Pinterest market but aren’t sure if it’s right for your brand, spend some time researching Pinterest demographics. Hootsuite has a great article breaking down age, gender, and location demographics that could give you helpful insight!