Anonymous 5-Star Ratings are Your Friend
We’re coming down from the busiest shopping weekend of the year—Black Friday. Last week, 137 million people went to stores over the four-day Black Friday weekend while another group of shoppers made purchases from their mobile devices. In fact, online sales rose 18% from 2016 and 40% of all purchases made during the holiday weekend were done from mobile phones.
That’s a lot of shopping.
If you contributed to the record-breaking $7.9 billion spent over the weekend, did you also read online product reviews before purchasing? Online reviews about a company or product can have a significant impact on the overall brand reputation. BrightLocal reports 88% of consumers trust online reviews as much as personal recommendations. That being said, there is a marketing opportunity to take advantage of.
88% of consumers trust online reviews as much as personal recommendations.
What This Means for Marketing
Whether you’re selling a product, trying to bring people into your storefront, or just hoping to increase brand credibility, having a customer review strategy in place is critical to the overall health of your business. Managing your online reputation can be an all-consuming endeavor, but getting a system in place is half the battle. If you need advice on what this means for your business, give us a call to set up a consultation!