Spread the Wealth
When it comes to reading and remembering statistics, I tend to do a much better job if I can visually see the content. This shouldn’t come as a surprise if you’ve been following along with our other advent statistics. Visual content is 40X more likely to be shared on social media, and marketers who use video grow revenue 49% faster than non-video users. Our brains are visually wired.
For this reason, I absolutely love infographics. I love that related facts are designed into one graphic in order to convey information and tell a story. They are a wealth of knowledge and these types of graphics are easily shareable and generate lots of buzz on social media. In fact, infographics are liked and shared on social media 3X more than any other type of content!
Infographics are liked and shared on social media 3X more than any other type of content.
What This Means for Marketing
If you’re in a fact-heavy industry, infographics are the perfect way to spice up your content—especially if you don’t have the capacity to consistently write original blog posts. A well-designed infographic, paired with a great blog post, can circulate your social channels and position you as thought leaders in your industry. If you’ve got the information and someone to design it, be sure to give infographics a try in 2018.