Are You Content with Your Website’s Content?
Whether you realize it or not, search engines are working behind the scenes to index the content on your website. Indexed content appears in search result listings giving your content a platform to be seen by users searching for similar topics. Understanding search engine optimization (SEO) and creating content for SEO is critical to the success and visibility of a brand’s content online.
So what counts as content? Essentially, any information that lives on the web and can be consumed is considered content. Whether it’s blog posts, news articles, how-to guides, infographics, videos, slideshow presentations, or something else, this consumable content should be backed with keyword research with the goal of attracting website traffic.
72% of marketers say relevant content creation was the most effective SEO tactic.
What This Means for Marketing
Over 50% of marketers that curate content say it has increased their brand visibility and buyer engagement. Additionally, 72% of marketers say relevant content creation was the most effective SEO tactic. Creating focused content with your target audience in mind, can position your brand as thought leaders in your industry and help gain visibility online.