Why You Should Invest in Video Marketing
It’s no surprise that video marketing is all the rage these days. In fact, your 2019 marketing strategy most likely includes a video component. According to HubSpot’s research, 54% of consumers are interested in seeing video content from their favorite brands. Still not convinced you should incorporate video content? Allow us to change your mind.
Video marketing doesn’t have to break your budget. While professional quality videos are a great investment, you can make high-quality videos with your very own smartphone. With the right tools, you can create top-notch videos that will take your marketing strategy to the top.
If you’re ready to create your own videos, but just aren’t sure where to start, you’re in the right place! We are here to help. We have the gadgets and gizmos that you’ll want to include on your Christmas wishlist.
Versatile Tripod & Wireless Remote – $17.99
When it comes to video – stabilization is key! This tripod will especially come in handy for interview-style or lengthier videos. Viewers will not want to watch a shaky, handheld video – and after a while, it is hard to hold the camera still. This tripod is bendable which allows for stabilization in many different elements. Another great feature is the wireless remote! You can snap a photo or begin recording video without even touching your smartphone.
Moment Pro – Camera App – $4.99
Although smartphone cameras continue to get better, you are only able to change the focus and exposure of the image. Moment Pro allows you to manually adjust the shutter speed, ISO, exposure, focus, and white balance. This app is a serious game changer for taking photos and videos with your smartphone. It’s available for purchase in the App Store and Google Play Store.
Lightweight Ring Light – $12.99
Great lighting is essential for great video quality. This ring light easily attaches to your smart device and provides three adjustable brightness levels. It clips right on to your phone and can be used for the front and back facing cameras. Not only will this light supply excellent light for your smartphone videography needs, but it will take your selfie game to the next level.
Wide Angle Camera Lens – $29.99
If your smartphone lens just isn’t quite wide enough for the shot you need, consider investing in this attachable wide angle lens. Use the lens to capture wider angles for landscape or scenery shots, as well as interview style videos.
Splice – Video Editing App – Free for iOS devices
Once you’ve filmed your video, you may need to cut out some of the footage or string several clips together. Splice is an app that can help do the trick! This is a great beginner video editing software and you can use it straight from your phone. Big thanks to our friends at GoPro for this powerful smartphone app.
If you are getting more serious about smartphone videography, you may consider investing in a gimbal. This technology helps to keep your phone stabilized as you capture video while you move. The DJI OSMO is great for filming b roll to supplement the main video footage.
Close Mic Lavalier – $57.70
While capturing crisp, stabilized, and well-lit video is necessary, audio is an important component to high-quality video, too! This portable mic connects to your smart device and can be clipped to the subject to capture the audio without the use of complicated software.
Now that you have all the tools you’ll need to create top-of-the-line marketing videos, get to it! And if you need any help working these ideas into your digital marketing strategy, drop us a line.