Visual Content Trumps Text Content

Monkey See, Monkey Do

Not to imply that we’re all monkeys, but we’re much more likely to move forward in action if we see something rather than just hear or read about it. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.


And if photos are that impactful, think about the splash video made in digital marketing. In 2017, video content represented 74% of all internet traffic. Visual content has a way of communicating to users in a way text can’t. It puts emotions behind the message and adds a face to the story. This kind of content is 40 times more likely to be shared on social media channels.

Visual content is 40x more likely to be shared on social media.

What This Means for Marketing

With the concept of visual storytelling growing, the demand for original content and authenticity is higher than ever. Knowing that visual content is so impactful for engagement, it makes sense to invest heavily in photography and videos. These aspects of marketing are essential to your overall strategy and help create engaging content for your users to interact with. Producing high-quality visual assets can be time-consuming and costly, but there are also plenty of creative ways to share visual content without spending thousands of dollars on a photoshoot. Remember, people like to see work-in-progress material as well!