Lead Generation on Social Platforms

Follow the Leader

Capturing leads and is a time consuming process and one that requires strategy before, during, and after a campaign. HubSpot considers lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” This interest can be shown through signing up for an email subscription, filling out an application, downloading a piece of content, or something else.


Marketers from all industries use lead generation campaigns to expand their network. Whether it’s done through email, PPC ads, or social media platforms, these lead nurturing campaigns aim to convert prospects into buyers. When it comes to social platforms, LinkedIn is reportedly 277% more effective for lead generation than Facebook or Twitter. This can change based on the industry, but it’s something to consider.

LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

What This Means for Marketing

As you prepare for your next lead generation campaign, make sure you’ve done the proper research to understand your audience. Know what social networks they spend time on so you can assess if LinkedIn is the best platform for you to invest in. And take inventory of what has worked in the past and what hasn’t. Each lead generation campaign can be more successful than the previous one if you capitalize on what you learn.